On the Computex Taipei 2010 held during June 1st to 5th in Taipei, KTC had a successful presentation of its LCD TV products including the newly-developed L13 and L11 series LED TV products.
Presentation on professional exhibitions and fairs has proved to be one of the most important ways to expand its exporting sales since its startup of overseas marketing, according to Mr. Liao, KTC’s Export Department Manager. Among the major influential industrial exhibitions both home and abroad KTC attended during the past few years are Canton Fair, Cebit, IFA, Gitex, CES, Computex Taipei, Hong Kong Electronics Fair, etc. A huge number of professional buyers have been attracted to us through our presentation at these exhibitions, and at the same time, KTC’s high-end corporate image has also been greatly improved which is beneficial for its further expansion of export market.
As per internal statistics, KTC‘s export sales have witnessed a sharp increase over the period after its participation at Canton Fair and Hong Kong Electronics Fair. The export sales have achieved a 14% increase over last April; and TV products sales increase has also hit a 5-fold increase over the same period of last year, accounting for 76% of total sales compared with the 16% over the same period of last year, which helped KTC fulfilled a smooth transition to optimum structure of products lines. Talking about the reasons for these exciting achievements, Mr. Liao, manager of KTC’s Export Department, thought that diversified products, fashionable styles and nice appearances as well as its competitive price strategies combined with the global economic background which is recovering gradually encourage more buyers coming to KTC.
To keep this growth pace, KTC shall firstly get breakthroughs in the aspect of European and American certifications and patent application, and meanwhile develop more model series of full size spans, besides more investment of efforts and money into products R&D, according to Mr.Liao. Further overseas sales increase shall surely be expected by KTC, if these plans can be carried out with satisfaction.
